An industry leading integrated beef supply chain from

What's Gamechanger?

At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.

That’s why we have created an industry leading integrated beef supply chain.

It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing, consumer-friendly British beef with transparency, traceability and reduced environmental impacts.

But it’s more than that too. It’s a Gamechanger for farmers and consumers.
NOW RECRUITING DAIRY FARMERS, REARERS AND FINISHERS
Rearers
Guaranteed Income & Dedicated Support

Now recruiting Rearers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stand alone enterprise
  • Guaranteed regular income
  • No capital outlay
  • Dedicated support team
Dairy Farmers
Dairy Stability Through Beef

Now recruiting Dairy Farmers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stable calf income
  • Fixed forward calf price
  • Industry-leading, proven beef on dairy sires
  • Regular on farm collections
  • No commission fees
Finishers
Security without the capital outlay

Now recruiting Finishers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • High health status animals
  • No capital outlay
  • Locked in lifetime price
  • Industry-leading genetics
  • FREE farm management software
Could you change the game?

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    Facebook Feed

    5 days ago
    Gamechanger Beef

    We have loved being on farm this week seeing all the gamechanger cattle that have been turned out to grass!

    #gamechangerbeef #britishbeef #backbritishfarming #beeffarming #sustainablebeef #grassfed
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    We have loved being on farm this week seeing all the gamechanger cattle that have been turned out to grass!

#gamechangerbeef #britishbeef #backbritishfarming #beeffarming #sustainablebeef #grassfed
    3 weeks ago
    Gamechanger Beef

    From farm to fork Gamechanger champions British Beef

    We are proud to support British Beef Week

    #GreatBritishBeefWeek #gamechangerfarming
    ... See MoreSee Less

    From farm to fork Gamechanger champions British Beef

We are proud to support British Beef Week

#GreatBritishBeefWeek #gamechangerfarmingImage attachmentImage attachment
    4 weeks ago
    Gamechanger Beef

    Show Time

    We will be at Beef Expo tomorrow.

    Make sure you come and see the team
    ... See MoreSee Less

    Show Time

We will be at Beef Expo tomorrow. 

Make sure you come and see the team
    4 weeks ago
    Gamechanger Beef

    We will be at Beef Expo this Saturday!!

    Make sure you go and see the team to find out how Gamechanger could bring benefits to your business.

    #gamechangerbeef #britishbeef #beefexpo #integratedbeef #sustainablebeef #ABP
    ... See MoreSee Less

    We will be at Beef Expo this Saturday!!

Make sure you go and see the team to find out how Gamechanger could bring benefits to your business. 

#gamechangerbeef #britishbeef #beefexpo #integratedbeef #sustainablebeef #ABP
    4 weeks ago
    Gamechanger Beef

    We are proud to be supporting Great British Beef Week!

    Join in by tagging us in all your beef farming pictures!

    #GreatBritishBeefWeek #gaemchangerbeef #britishbeef #backbritishfarming #sustainablebeef #sustainablefarming
    ... See MoreSee Less

    We are proud to be supporting Great British Beef Week! 

Join in by tagging us in all your beef farming pictures!

#GreatBritishBeefWeek #gaemchangerbeef #britishbeef #backbritishfarming #sustainablebeef #sustainablefarming
    1 month ago
    Gamechanger Beef

    Grass to graze? Forage to feed cattle over winter? Facilities to grow calves from 100kg of age, or 450kg? Have you considered finishing cattle?

    Gamechanger offers high-health calves with the best genetics and a guaranteed price, without financial outlay, to farmers with the facilities to grow and finish cattle, we even offer support and guidance from our dedicated team, and FREE management software from Agriwebb.

    More info at gamechangerintegratedbeef.com/becoming-a-finisher-for-gamechanger/
    ... See MoreSee Less

    Grass to graze? Forage to feed cattle over winter? Facilities to grow calves from 100kg of age, or 450kg? Have you considered finishing cattle?  

Gamechanger offers high-health calves with the best genetics and a guaranteed price, without financial outlay, to farmers with the facilities to grow and finish cattle, we even offer support and guidance from our dedicated team,  and FREE management software from Agriwebb.

More info at https://gamechangerintegratedbeef.com/becoming-a-finisher-for-gamechanger/
    Load more
    Gamechanger Suppliers
    James Thomas Dairy Farmer
    "The programme is a real benefit to my business. I know the price I will receive, calves are collected off farm and I get paid via BACS. You train your eye to meet specifications, in my experience; as the passport arrives the calf is ready to go. I’ve attended events with the supplier group to the Genus ABS Bull Stud, Blade Rearing Units and to ABP processing plants."
    Gamechanger Suppliers
    Sarah Whiting Calf Rearer
    "One of the huge advantages is that the Blade Farming team are available whenever needed. They strike a balance between being non-intrusive yet supportive and ever ready."
    Gamechanger Suppliers
    Stephen Dobel Finisher
    "We have recently signed up to Gamechanger as it not only reduces the capital tied up in the beef enterprise, it helps iron out some of the price volatility that we have been hit with over the last few years."