What's Gamechanger?
At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.
That’s why we have created an industry leading integrated beef supply chain.
It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing, consumer-friendly British beef with transparency, traceability and reduced environmental impacts.
But it’s more than that too. It’s a Gamechanger for farmers and consumers.
Could you change the game?
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We are proud to be supporting Great British Beef Week!
Join in by tagging us in all your beef farming pictures!
#GreatBritishBeefWeek #gaemchangerbeef #BritishBeef #backbritishfarming #sustainablebeef #sustainablefarming ... See MoreSee Less
Grass to graze? Forage to feed cattle over winter? Facilities to grow calves from 100kg of age, or 450kg? Have you considered finishing cattle?
Gamechanger offers high-health calves with the best genetics and a guaranteed price, without financial outlay, to farmers with the facilities to grow and finish cattle, we even offer support and guidance from our dedicated team, and FREE management software from Agriwebb.
More info at gamechangerintegratedbeef.com/becoming-a-finisher-for-gamechanger/ ... See MoreSee Less
The sun has decided to shine ☀ ... See MoreSee Less
Gamechanger is a national programme with farmers located from Cornwall to Scotland.
These Gamechanger cattle are on the furthest North unit, all the way in Forfar, Scotland! ... See MoreSee Less
"Gamechanger financing the stock has allowed us to start with reasonable numbers which we couldn’t have done otherwise, and having a fixed price for the stock at the end takes away the volatility. Then it’s just up to us to look after them as best we can to maximise herd health and profit potential." The Brinklow brothers have been rearing calves with Gamechanger for over two years, with bespoke support from our dedicated Vet, Tim Potter. Want to know more?
Contact us on enquiries@gamechangerintegratedbeef.com ... See MoreSee Less
Some of our Gamechanger farmers are successfully using Land App to map their farm and plan future land use, to enhance the farm's sustainability. It's a cloud-based tool that can help make those big decisions a little easier, more here bit.ly/3SXeDpA ... See MoreSee Less