An industry leading integrated beef supply chain from

What's Gamechanger?

At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.

That’s why we have created an industry leading integrated beef supply chain.

It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing beef with a lower, more transparent hoof print that keeps British beef in consumers’ baskets.

But it’s more than just an integrated beef supply chain. It’s a Gamechanger for farmers and consumers.

NOW RECRUITING DAIRY FARMERS, REARERS AND FINISHERS
Rearers
Guaranteed Income & Dedicated Support

Now recruiting Rearers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stand alone enterprise
  • Guaranteed regular income
  • No capital outlay
  • Dedicated support team
Dairy Farmers
Dairy Stability Through Beef

Now recruiting Dairy Farmers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stable calf income
  • Fixed forward calf price
  • Industry-leading, proven beef on dairy sires
  • Regular on farm collections
  • No commission fees
Finishers
Security without the capital outlay

Now recruiting Finishers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • High health status animals
  • No capital outlay
  • Locked in lifetime price
  • Industry-leading genetics
  • FREE farm management software
Could you change the game?

    Gamechanger Suppliers
    James Thomas Dairy Farmer
    "The programme is a real benefit to my business. I know the price I will receive, calves are collected off farm and I get paid via BACS. You train your eye to meet specifications, in my experience; as the passport arrives the calf is ready to go. I’ve attended events with the supplier group to the Genus ABS Bull Stud, Blade Rearing Units and to ABP processing plants."
    Gamechanger Suppliers
    Sarah Whiting Calf Rearer
    "One of the huge advantages is that the Blade Farming team are available whenever needed. They strike a balance between being non-intrusive yet supportive and ever ready."
    Gamechanger Suppliers
    Stephen Dobel Finisher
    "We have recently signed up to Gamechanger as it not only reduces the capital tied up in the beef enterprise, it helps iron out some of the price volatility that we have been hit with over the last few years."