An industry leading integrated beef supply chain from

What's Gamechanger?

At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.

That’s why we have created an industry leading integrated beef supply chain.

It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing, consumer-friendly British beef with transparency, traceability and reduced environmental impacts.

But it’s more than that too. It’s a Gamechanger for farmers and consumers.
NOW RECRUITING DAIRY FARMERS, REARERS AND FINISHERS
Rearers
Guaranteed Income & Dedicated Support

Now recruiting Rearers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stand alone enterprise
  • Guaranteed regular income
  • No capital outlay
  • Dedicated support team
Dairy Farmers
Dairy Stability Through Beef

Now recruiting Dairy Farmers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stable calf income
  • Fixed forward calf price
  • Industry-leading, proven beef on dairy sires
  • Regular on farm collections
  • No commission fees
Finishers
Security without the capital outlay

Now recruiting Finishers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • High health status animals
  • No capital outlay
  • Locked in lifetime price
  • Industry-leading genetics
  • FREE farm management software
Could you change the game?

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    Facebook Feed

    4 days ago
    Gamechanger Beef

    Soil...

    Soil health is crucial to every farming system. Livestock can play a key role in improving soil health by aiding nutrient cycling and adding organic matter.

    #gamechnagerbeef #britishbeef #sustainablebeef #backbritishfarming
    ... See MoreSee Less

    Soil... 

Soil health is crucial to every farming system.  Livestock can play a key role in improving soil health by aiding nutrient cycling and adding organic matter. 

#gamechnagerbeef #britishbeef #sustainablebeef #backbritishfarming
    6 days ago
    Gamechanger Beef

    How to improve silage quality

    Cut early!

    Grass should be cut before it becomes stemmy, resulting in a lower Neutral Detergent Fibre (NDF) of around 44-45% and the protein will not have been diluted by the rapid growth in the last 5-10 days when everything becomes stemmy and seed heads emerge.

    NDF drives digestibility (D-value), Metabolisable Energy (ME) and intake. A low NDF has higher D-value and ME, and because the fibre is highly digestible intake increases.
    ... See MoreSee Less

    How to improve silage quality

Cut early!

Grass should be cut before it becomes stemmy, resulting in a lower Neutral Detergent Fibre (NDF) of around 44-45% and the protein will not have been diluted by the rapid growth in the last 5-10 days when everything becomes stemmy and seed heads emerge.

NDF drives digestibility (D-value), Metabolisable Energy (ME) and intake. A low NDF has higher D-value and ME, and because the fibre is highly digestible intake increases.
    1 week ago
    Gamechanger Beef

    If you're an arable farmer and want to know more about cattle-keeping options, come and see us for a chat with refreshments, at Cereals this week, we'll be there both days and can answer all your questions about the benefits of cattle as part of the arable rotation, and how they can be incorporated with your farming system, without financial outlay.

    We will be on stand 253
    ... See MoreSee Less

    If youre an arable farmer and want to know more about cattle-keeping options, come and see us for a chat with refreshments, at Cereals this week, well be there both days and can answer all your questions about the benefits of cattle as part of the arable rotation, and how they can be incorporated with your farming system, without financial outlay. 

We will be on stand 253
    2 weeks ago
    Gamechanger Beef

    Are you an arable farmer considering the multiple benefits of incorporating cattle into your farm's enterprise?

    We'll be at Cereals 2024 from 11th -12th June with refreshments on our stand, answering queries about obtaining and keeping cattle, as part of our integrated beef supply chain, Gamechnager.

    We look forward to seeing you there!

    #gamechangerbeef #integratedbeef #arablefarmer #cereals #britishbeef #sustainablebeef
    ... See MoreSee Less

    Are you an arable farmer considering the multiple benefits of incorporating cattle into your farms enterprise?  

Well be at Cereals 2024 from 11th -12th June with refreshments on our stand, answering queries about obtaining and keeping cattle, as part of our integrated beef supply chain, Gamechnager. 

We look forward to seeing you there!

#gamechangerbeef #integratedbeef #arablefarmer #cereals #britishbeef #sustainablebeef
    2 weeks ago
    Gamechanger Beef

    Gamechanger rearers Sarah and David Green have seen the benefits of becoming Gamechanger rearers and have plans to expand their rearing operation in the future.

    #gamechangerbeef #calfrearing #britishfarming #britishbeef #integratedbeef #sustainablebeef #dairybeef
    ... See MoreSee Less

    Gamechanger rearers Sarah and David Green have seen the benefits of becoming Gamechanger rearers and have plans to expand their rearing operation in the future. 

#gamechangerbeef #calfrearing #britishfarming #britishbeef #integratedbeef #sustainablebeef #dairybeef
    2 weeks ago
    Gamechanger Beef

    Gamechanger beef is grown and finished on grass and forage-based systems.

    Good quality grass and silage are key to maximising growth rates and feed efficiency.

    #gamechangerbeef #britishbeef #sustainablebeef #grassfedbeef #backbritishfarming #silage
    ... See MoreSee Less

    Gamechanger beef is grown and finished on grass and forage-based systems. 

Good quality grass and silage are key to maximising growth rates and feed efficiency.

#gamechangerbeef #britishbeef #sustainablebeef #grassfedbeef #backbritishfarming #silageImage attachment
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    Gamechanger Suppliers
    James Thomas Dairy Farmer
    "The programme is a real benefit to my business. I know the price I will receive, calves are collected off farm and I get paid via BACS. You train your eye to meet specifications, in my experience; as the passport arrives the calf is ready to go. I’ve attended events with the supplier group to the Genus ABS Bull Stud, Blade Rearing Units and to ABP processing plants."
    Gamechanger Suppliers
    Sarah Whiting Calf Rearer
    "One of the huge advantages is that the Blade Farming team are available whenever needed. They strike a balance between being non-intrusive yet supportive and ever ready."
    Gamechanger Suppliers
    Stephen Dobel Finisher
    "We have recently signed up to Gamechanger as it not only reduces the capital tied up in the beef enterprise, it helps iron out some of the price volatility that we have been hit with over the last few years."