An industry leading integrated beef supply chain from

What's Gamechanger?

At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.

That’s why we have created an industry leading integrated beef supply chain.

It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing, consumer-friendly British beef with transparency, traceability and reduced environmental impacts.

But it’s more than that too. It’s a Gamechanger for farmers and consumers.
NOW RECRUITING DAIRY FARMERS, REARERS AND FINISHERS
Rearers
Guaranteed Income & Dedicated Support

Now recruiting Rearers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stand alone enterprise
  • Guaranteed regular income
  • No capital outlay
  • Dedicated support team
Dairy Farmers
Dairy Stability Through Beef

Now recruiting Dairy Farmers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stable calf income
  • Fixed forward calf price
  • Industry-leading, proven beef on dairy sires
  • Regular on farm collections
  • No commission fees
Finishers
Security without the capital outlay

Now recruiting Finishers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • High health status animals
  • No capital outlay
  • Locked in lifetime price
  • Industry-leading genetics
  • FREE farm management software
Could you change the game?

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    Facebook Feed

    3 days ago
    Gamechanger Beef

    Our rearing managers visit all our gamechanger rearers to offer support and to monitor calf performance.

    This batch of calves are flying!

    #gamechnagerbeef #britishbeef #backbritishfarming #SustainableBeef #CalfRearing
    ... See MoreSee Less

    Our rearing managers visit all our gamechanger rearers to offer support and to monitor calf performance. 

This batch of calves are flying!

#gamechnagerbeef #britishbeef #backbritishfarming #sustainablebeef #calfrearing
    4 days ago
    Gamechanger Beef

    ... See MoreSee Less

    6 days ago
    Gamechanger Beef

    Did someone say Sunday lunch?!

    All our gamechanger cattle are fed on grass and forage based diets.

    #gamechangerbeef #britishbeef #SustainableBeef #backbritishfarming #integratedbeed #grassfedbeef
    ... See MoreSee Less

    Did someone say Sunday lunch?!

All our gamechanger cattle are fed on grass and forage based diets.

#gamechangerbeef #britishbeef #sustainablebeef #backbritishfarming #integratedbeed #grassfedbeef
    1 week ago
    Gamechanger Beef

    Big News!

    We are very excited to have Cogent on board!

    Read the full press release on our website

    gamechangerintegratedbeef.com/cogent-breeding-partners-with-sainsburys-and-abp-to-grow-dairy-beef...
    ... See MoreSee Less

    Big News!

We are very excited to have Cogent on board!

Read the full press release on our website

https://gamechangerintegratedbeef.com/cogent-breeding-partners-with-sainsburys-and-abp-to-grow-dairy-beef-supply-chain/
    2 weeks ago
    Gamechanger Beef

    The Rural Payments Agency has published the Farming Equipment and Technology Fund 2024 guidance today.

    In the next few weeks, farmers will be able to apply for 3 separate grants: Productivity, Slurry and Animal Health & Welfare.

    Find out more on the Defra Farming blog:

    defrafarming.blog.gov.uk/2024/02/20/farming-equipment-and-technology-fund-2024-guidance-now-avail...

    #gamechanger #britishbeef #integratedbeef #backbritishfarming #sustainablebeef #bladefarming
    ... See MoreSee Less

    The Rural Payments Agency has published the Farming Equipment and Technology Fund 2024 guidance today. 

In the next few weeks, farmers will be able to apply for 3 separate grants: Productivity, Slurry and Animal Health & Welfare.

Find out more on the Defra Farming blog:

https://defrafarming.blog.gov.uk/2024/02/20/farming-equipment-and-technology-fund-2024-guidance-now-available/?fbclid=IwAR1UFBrRiqEFAneV2ZuPHTcxiTjrdq2hq1h-OXHmop7ic5QQFHLci_m6Fyg

#gamechanger #britishbeef #integratedbeef #backbritishfarming #sustainablebeef #bladefarming
    2 weeks ago
    Gamechanger Beef

    Are you dreaming of green grass and blue skies? ... we certainly are!

    Our grower model is perfect for farms with access to good-quality grazing.

    #gamechangerbeef #britishbeef #britishfarming #backbritishfarming #interatedbeef #sustainablefarming
    ... See MoreSee Less

    Are you dreaming of green grass and blue skies? ... we certainly are!

Our grower model is perfect for farms with access to good-quality grazing. 

#gamechangerbeef #britishbeef #britishfarming #backbritishfarming #interatedbeef #sustainablefarming
    Load more
    Gamechanger Suppliers
    James Thomas Dairy Farmer
    "The programme is a real benefit to my business. I know the price I will receive, calves are collected off farm and I get paid via BACS. You train your eye to meet specifications, in my experience; as the passport arrives the calf is ready to go. I’ve attended events with the supplier group to the Genus ABS Bull Stud, Blade Rearing Units and to ABP processing plants."
    Gamechanger Suppliers
    Sarah Whiting Calf Rearer
    "One of the huge advantages is that the Blade Farming team are available whenever needed. They strike a balance between being non-intrusive yet supportive and ever ready."
    Gamechanger Suppliers
    Stephen Dobel Finisher
    "We have recently signed up to Gamechanger as it not only reduces the capital tied up in the beef enterprise, it helps iron out some of the price volatility that we have been hit with over the last few years."